Sculpting Confidence: Dive into Summer with Body-Positive Swimwear Choices
Shopping for swimwear can be a daunting experience, especially when confronted with the dreaded changing room and the multiple mirrors reflecting every slight imperfection. Buying online offers a stress-free alternative, allowing you to “try on” several types of bathing suits in the comfort of your home. Plus, the internet is bursting with diverse styles and options to perfectly match your body, budget and taste.
However, skipping the in-person experience comes with its own hurdles: navigating size charts, trusting unfamiliar cuts and missing the ability to get a feel for the fit first-hand. At Lu-May Exclusive Wear, we understand your fears and will equip you with expert tips you need to confidently shop for your swimwear online.
A Picture Paints a Thousand Words

Women often select swimwear based on what it looks like on the model. Chances are the model is modelling a swimsuit ideal for her body type. This is probably one of the biggest mistakes made when selecting a swimming costume and the reason why you give up brick-and-mortar shopping for costumes in the first place. Before you get started, we suggest that you pull out your old swimsuit, try it on and see what it was about it that you didn’t like. Was it the scoop of the neckline, the straps or the cut of the leg? By shopping online at Lu-May Exclusive Wear, we give you the freedom to mix and match styles and designs that will work best for you.
Celebrate Your Curves
Feeling even slightly self-conscious or uncomfortable with what you wear often results in adding layers to cover up. Here’s a tip to keep whether you are trying on boutique clothing or swimwear: Although adding a gorgeous romper, tunic or top over your bathing suit can add a dash of style to any summer look, layers don’t necessarily flatter and can often emphasise what you are trying to hide.
Our swimwear range has been exclusively designed to celebrate your curves, highlight your assets and boost your self-confidence. Whether you happen to have an hourglass figure, are pear-shaped or tend to lean towards apple, scrolling through Lu-May’s swimsuits won’t leave you disappointed.
Unique Designs that Flatter
Tankinis put a modern twist on the bikini by allowing you to show off your unique shape in a flattering way. For example, our Coast Line Skirted Tankini Emerald is ideal for any body shape as the full-length top is ruched which simultaneously flatters your waistline whilst making your mid-section look slimmer. The skirted bottom’s plain design falls naturally over the hips with a cheeky small slit on the one side while conveniently covering the tops of the thighs.
Comfort and Support
Just as you would purchase underwear for comfort and support, the same philosophy should be applied to your swimwear. Enjoy extra comfort and confidence with a bathing suit with bra-like support or thicker straps such as our fun, multi-hued Seventies Straight Neck Floral One Piece Swimsuit. Adjustable straps together with a cleverly included tie closure give adjustable chest support. The colourful tones of the floral pattern and slightly gathered neckline flatters the figure.
If you want to flaunt your midriff but prefer more coverage at the bottom, our Madrid Push Up Bikinis are the answer. Moulded cup underwire tops with altering straps give you the support needed while the full scoop bottom with shirred front panels provides ample comfort, perfect for frolicking in the waves or lapping up the sun.
At Lu-May Exclusive Wear, we urge you to measure your chest, waist and hips first as these measurements are your guide to finding the perfect fit. Whether you prefer a high-waist two-piece, a slightly sexier off-shoulder one-piece or a costume with cut-outs that highlight your waistline, our designs and size charts assist you in making the right choice.
Your Leading Online Fashion Boutique
Shopping for swimwear in South Africa can be a struggle but with the right approach and a helpful online shopping assistant by your side, it doesn’t have to be a daunting task. Shop comfortably with Lu-May Exclusive Wear and have peace of mind knowing that whether you live in Pofadder or Pretoria, nationwide shipping will ensure your swimwear is delivered to your door.